On Running x i-D Magazine
At the end of 2022, On Running came to us looking for a novel content partnership that would open the door to a new kind of consumer, leaning into fashion but obsessed with performance, flexibility and sport.
Our answer was a collaboration with i-D Creative Director Georgina Bacchus on the A-Z of Fitness, directed by Charles Todd.
Made at Homework.
On Running AW22
For On Running AW22 we were tasked with creating 6 discrete campaigns across 3 categories — Apparel, Running and Training. The apparel campaign is called ‘Wear it Out”, a celebration of active and outer wear in movement, shot by the artist Pelle Cass.
The campaign was shot over 4 days and involved capturing over 1000 images per location to build a single combined shot.
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